About Us

The Billi Yacht Story: From Seoul to the Horizon

In the heart of Seoul—a city that never sleeps and always invents—Hyun-woo didn’t just watch the fashion world change; he helped move it.

After two decades at the epicenter of the industry, working alongside the most visionary minds and traveling from the hidden ateliers of Europe to the neon-lit streets of Asia, Hyun-woo realized something was missing. The world knew Korean streetwear for its energy, and the West for its heritage, but no one had yet perfected the fusion of the two through a premium, high-culture lens.

Billi Yacht was born from this realization. It is the culmination of 20 years of technical mastery and a lifelong obsession with the pulse of pop culture.

The Philosophy: "The New Wave"

Billi Yacht isn't just clothing; it’s a vessel for a new aesthetic. We believe that streetwear should feel as luxurious as it looks. By sourcing entirely premium fabrics and applying the meticulous tailoring found in European fashion houses to the oversized, experimental silhouettes of Seoul, we are creating a "New Version" of Korean pop culture.

For the Niche, By the Expert

We don’t design for the masses. We design for the Modern Voyager—the individual who grew up on internet subcultures, loves the grit of streetwear, but demands the quality of a luxury heritage brand.

• Seoul Soul: Rooted in the dynamic energy of South Korea.

• Western Structure: Refined through years of European influence.

• Pop Heritage: A tribute to the icons, sounds, and visuals that define our youth.

Mission Statement

To redefine the global streetwear dialogue by fusing the rebellious energy of Seoul’s pop culture with the uncompromising standards of European luxury. Billi Yacht exists to provide the modern connoisseur with garments that serve as a bridge between Eastern innovation and Western heritage.

Vision Statement

To become the global bridge of contemporary style, where the energy of Western pop culture meets the meticulous edge of Korean streetwear, redefining the future of urban fashion through cultural fusion.

A New Taste of Fusion

Billi Yacht is a slow build. We aren't interested in fast fashion or fleeting trends. We are meticulously crafting a unique vocabulary for the next generation—a bridge between the East and West, built on the foundation of premium craftsmanship and a deep love for the culture.

"I’ve spent 20 years learning the rules of fashion. Now, with Billi Yacht, I am rewriting them to reflect the world I see—where Seoul’s street energy meets the world’s finest textures." — Hyun-woo, Founder